主体不一样（不同主体之间的差别性）生鲜农产

2024-11-14 10:53

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今天小编为大家带来《不同主体主导下生鲜农产品供应链的利润最大化策略研究》敏感性分析。

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Today, the editor brings you a sensitivity analysis of "Research on Profit Maximization Strategies in the Supply Chain of Fresh Agricultural Products Led by Different Subjects".

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本期推文通过思维导图，精读内容，知识补充三个板块，展示硕士论文《不同主体主导下生鲜农产品供应链的利润最大化策略研究》敏感性分析，请读者跟着小编一起来学习吧！This tweet shows the sensitivity analysis of the masters thesis "Research on Profit Maximization Strategies in the Supply Chain of Fresh Agricultural Products under the Dominance of Different Subjects" through three sections: Mind Map, Intensive Reading, and Knowledge Supplement. Readers are invited to follow the editor to learn!

思维导图

博士论文《不同主体主导下生鲜农产品供应链的利润最大化策略研究》敏感性分析，思维导图如下：Sensitivity analysis of the doctoral dissertation "Research on Profit Maximization Strategies in the Supply Chain of Fresh Agricultural Products under the Dominance of Different Subjects", the mind map is as follows:

精读内容

上期推文介绍作者使用利润共享契约对生鲜农产品供应链进行协调。这期推文介绍供应商主导的生鲜农产品供应链利润最大化章节的敏感性分析。主要分为三部分。第一部分为分散决策下，关键参数的变化对产品价格和需求量的影响。The previous tweet introduced the authors use of profit-sharing contracts to coordinate the fresh produce supply chain. This tweet presents a sensitivity analysis of the chapter on profit maximization in the supplier-led fresh produce supply chain. It is mainly divided into three parts.The first part is about the effect of the change of key parameters on the price and demand of products under the decentralized decision-making.

得到价格与新鲜度、流通损耗率和竞争替代正相关，与价格敏感度负相关，其中流通损耗率影响大首先作者介绍了利润共享契约协调供应链的合作方式：生鲜农产品供应商以较低的批发价格卖给给零售商，零售商将自己的利润按比例与供应商分享利润。It is found that price is positively correlated with freshness, circulation loss rate and competition substitution, and negatively correlated with price sensitivity, among which circulation loss rate has a large impact. First, the author introduces the cooperation method of the profit sharing contract to coordinate the supply chain: fresh agricultural products suppliers sell to retailers at lower wholesale prices, and retailers share their profits proportionally with suppliers.

得到差异化定价策略与生产成本有关，与流通损耗率正相关，批发差价是零售商差价的两倍。Differentiated pricing strategy is related to production cost and circulation loss rate. Wholesale price difference is twice of retailer price difference.

得到绿色生鲜农产品需求量与新鲜度正相关，与损耗率负相关，普通通生鲜农产品的需求量取决于价格敏感度和生产成本。新鲜度变化导致价格和需求变化原因：绿色农产品的消费者愿意更高价格支付高新鲜度产品，且需求随新鲜度的增加而增加，普通农产品更关注价格，因为新鲜度的提高的好处与坏处取决于竞争替代系数。Demand for green fresh agricultural products is positively correlated with freshness and negatively correlated with loss rate. Demand for ordinary fresh agricultural products depends on price sensitivity and production cost.Changes in freshness lead to changes in price and demand. The reason is that consumers of green agricultural products are willing to pay higher prices for high-freshness products, and demand increases with the increase in freshness. Ordinary agricultural products pay more attention to price because the benefits and disadvantages of increased freshness depend on the competitive substitution coefficient.

新鲜度变化导致价格和需求变化原因：流通损耗率的增加会让普通农产品供应商会采取提高批发价格，进而零售商提高价格，而绿色生鲜农产品的生产成本更高，损耗率上升造成更大幅度的零售价格提升。Changes in freshness lead to changes in prices and demand. The increase in the circulation loss rate will cause suppliers of ordinary agricultural products to raise wholesale prices, which in turn will increase retailers prices. However, the production cost of green fresh agricultural products is higher, and the increase in the loss rate will result in a larger increase in retail prices.

随后作者在集中决策下，研究关键参数的变化对产品价格和需求量的影响。Then the author studies the impact of changes in key parameters on product prices and demand under centralized decision-making.

发现参数对于价格和需求的影响与分散决策相似，随后提到与分散决策差异在于：1.新鲜度的增加，集中决策下生鲜农产品提价的幅度小。2.流通损耗率的增加，集中决策下两生鲜农产品提价的幅度更大。3.两生鲜农产品的零售差价是分散决策下的两倍。It is found that the influence of parameters on price and demand is similar to that of decentralized decision, and then it is mentioned that the difference from decentralized decision is: 1. The increase of freshness, the price increase of fresh agricultural products under centralized decision is small. 2. The increase of circulation loss rate, the price increase of two fresh agricultural products under centralized decision. 3. The retail price difference of two fresh agricultural products is twice that under decentralized decision.

接着研究集中决策下，关键参数的变化对供应链利润的影响，通过对比发现供应链利润与新鲜度正相关，与数量损耗率负相关。Then study the impact of key parameters changes on supply chain profits under centralized decision-making, and find that supply chain profits are positively correlated with freshness and negatively correlated with quantity loss rate through comparison.

因此建议供应商和零售商尽可能地努力提高生鲜农产品的新鲜度，降低数量损耗，以提高生鲜农产品供应链的利润。Therefore, it is recommended that suppliers and retailers make every effort to improve the freshness of fresh agricultural products and reduce quantity loss, so as to increase the profits of the fresh agricultural product supply chain.

知识补充

文中提到农产品运输过程的损耗问题，那么农产品运输过程损耗率如何？水果和蔬菜：在非冷链运输条件下，损耗率可能高达10%-20%，而在冷链运输条件下，损耗率可以降低到5%以下。肉类和海鲜：在冷链运输条件下，损耗率通常在2%-5%之间，而在非冷链运输条件下，损耗率可能高达10%-30%。谷物和坚果：损耗率通常较低，一般在1%-3%之间。The article mentions the loss of agricultural products during transportation, so what is the loss rate of agricultural products during transportation?Fruits and vegetables: Under non-cold chain transportation conditions, the loss rate can be as high as 10% -20%, while under cold chain transportation conditions, the loss rate can be reduced to less than 5%.Meat and seafood: Under cold chain transportation conditions, the loss rate is usually between 2% and 5%, while under non-cold chain transportation conditions, the loss rate can be as high as 10% to 30%.Grains and nuts: The loss rate is usually low, generally between 1% and 3%.

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参考资料：火山AI翻译，知乎，百度

参考文献：闻卉. 不同主体主导下生鲜农产品供应链的利润最大化策略研究 [D]. 武汉：华中农业大学, 2020.