传统生鲜农产品的供应链（生鲜农产品供应链模

2024-11-14 10:48

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今天小编为大家带来《不同主体主导下生鲜农产品供应链的利润最大化策略研究》利润共享模型。

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Today, the editor brings you the profit sharing model of "Research on Profit Maximization Strategies of Fresh Agricultural Products Supply Chain Led by Different Subjects".

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本期推文通过思维导图，精读内容，知识补充三个板块，展示硕士论文《不同主体主导下生鲜农产品供应链的利润最大化策略研究》利润共享模型，请读者跟着小编一起来学习吧！This tweet shows the profit sharing model of the masters thesis "Research on Profit Maximization Strategies of Fresh Agricultural Products Supply Chain under the Dominance of Different Subjects" through three sections: Mind Map, Intensive Reading Content, and Knowledge Supplement. Readers are invited to follow the editor to learn!

思维导图

博士论文《不同主体主导下生鲜农产品供应链的利润最大化策略研究》利润共享模型，思维导图如下：The doctoral dissertation "Research on Profit Maximization Strategies in the Supply Chain of Fresh Agricultural Products Led by Different Subjects" profit sharing model, the mind map is as follows:

精读内容

上期推文对分散与集中决策模型构建和均衡结果求解进行介绍，得到集中决策更优，这期推文介绍作者使用利润共享契约对生鲜农产品供应链进行协调。首先作者介绍了利润共享契约协调供应链的合作方式：生鲜农产品供应商以较低的批发价格卖给给零售商，零售商将自己的利润按比例与供应商分享利润。The previous tweet introduced the construction of decentralized and centralized decision-making models and the solution of equilibrium results, resulting in better centralized decision-making. This tweet introduces the authors use of profit-sharing contracts to coordinate the supply chain of fresh agricultural products.First of all, the author introduces the cooperation method of the profit sharing contract to coordinate the supply chain: the supplier of fresh agricultural products sells to the retailer at a lower wholesale price, and the retailer shares its own profits proportionally with the supplier.

随后说明了利润共享契约下的供应链博弈顺序：1.供应商确定普通和绿色生鲜农产品批发价格。2.零售商依据市场需求和批发价格确定普通和绿色生鲜农产品零售价格、订货量。3.供应商和零售商就利润分享比例讨价还价达成一致。Then the game sequence of the supply chain under the profit sharing contract is explained：1. The supplier determines the wholesale price of ordinary and green fresh agricultural products. 2. The retailer determines the retail price and order quantity of ordinary and green fresh agricultural products according to the market demand and wholesale price. 3. The supplier and the retailer reach an agreement on the profit sharing ratio.

接着进行供应链成员利润函数构建与求解，零售利润函数如下：Then the supply chain member profit function is constructed and solved. The retail profit function is as follows:

可以看到零售商按照一定比例共享了自己的利润。供应商利润函数如下：You can see that retailers share their own profits according to a certain proportion. The supplier profit function is as follows:

随后使用了逆向归纳法得到利润分享比例。Then the reverse induction method was used to obtain the profit-sharing ratio.

其中的原理为根据协调后的价格与集中决策相同得到利润分享比例范围：The principle is to obtain a range of profit-sharing ratios based on the coordinated price and centralized decision-making.

根据得到的利润分享后的供应链成员利润，得到以下结论：1.生鲜农产品供应商压低批发价格至抵消损耗后的生产成本，共享比例在二分之一和四分之三之间就可以实现利润共享契约。According to the profit of supply chain members after profit sharing, the following conclusions are drawn: 1. The supplier of fresh agricultural products lowers the wholesale price to offset the production cost after loss, and the profit sharing contract can be realized if the sharing ratio is between one-half and three-quarters.

2.利润共享契约下的生鲜农产品供应商不从批发环节获取利润，而是按比例获得零售商分享的利润。2. The suppliers of fresh agricultural products under the profit-sharing contract do not obtain profits from the wholesale process, but receive the profits shared by the retailers proportionally.

知识补充

契约谈判能力是指在商业或法律环境中，个人或组织通过谈判达成协议的能力。这种能力受到多种因素的影响，包括但不限于以下几点：1. 专业知识：了解相关行业的知识、市场动态、法律法规以及契约条款的专业知识是谈判的基础。2. 沟通技巧：有效的沟通技巧，包括倾听、表达、说服和协商，是成功谈判的关键。3. 心理素质：良好的心理素质，如耐心、冷静、自信和抗压能力，有助于在谈判中保持清晰的头脑。4. 策略规划：制定明确的谈判目标和策略，包括了解对方的立场和需求，以及如何应对可能出现的情况。5. 人际关系：建立和维护良好的人际关系，包括信任和尊重，有助于谈判的顺利进行。6. 经验积累：通过以往的谈判经验，可以更好地理解谈判过程中的动态，并学会如何应对各种情况。7. 信息收集：充分的信息收集和分析能力，包括对市场、竞争对手、客户需求等方面的了解，有助于在谈判中占据优势。Contract negotiation ability refers to the ability of an individual or organization to negotiate an agreement in a business or legal environment. This ability is influenced by a variety of factors, including but not limited to the following:1. Expertise: Knowledge of relevant industries, market dynamics, laws and regulations, and contractual terms are the foundation for negotiation.2. Communication skills: Effective communication skills, including listening, expressing, persuading, and negotiating, are essential to successful negotiations.3. Psychological quality: Good psychological qualities, such as patience, calmness, confidence, and resilience, help to maintain a clear mind in negotiations.4. Strategic planning: Develop clear negotiation goals and strategies, including understanding each others positions and needs, and how to respond to possible situations.5. Interpersonal relationships: Building and maintaining good interpersonal relationships, including trust and respect, is conducive to the smooth running of negotiations.6. Experience accumulation: Through previous negotiation experience, you can better understand the dynamics of the negotiation process and learn how to respond to various situations.7. Information collection: Adequate information collection and analysis capabilities, including an understanding of the market, competitors, customer needs, etc., help to gain an advantage in negotiations.

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参考资料：火山AI翻译，知乎，百度

参考文献：闻卉. 不同主体主导下生鲜农产品供应链的利润最大化策略研究 [D]. 武汉：华中农业大学, 2020.