生鲜农产品供应链模式创新论文（中国生鲜农产

2024-10-26 12:25

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今天小编为大家带来《不同主体主导下生鲜农产品供应链的利润最大化策略研究》仿真和案例分析。

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Dear you,

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Today, the editor brings you the simulation and case analysis of "Research on Profit Maximization Strategies of Fresh Agricultural Products Supply Chain Led by Different Subjects".

Welcome to visit!

本期推文通过思维导图，精读内容，知识补充三个板块，展示硕士论文《不同主体主导下生鲜农产品供应链的利润最大化策略研究》仿真和案例分析，请读者跟着小编一起来学习吧！

This tweet shows the simulation and case analysis of the masters thesis "Research on Profit Maximization Strategies of Fresh Agricultural Products Supply Chain Led by Different Subjects" through three sections: Mind Map, Intensive Reading, and Knowledge Supplement. Readers are invited to follow the editor to learn!

思维导图

博士论文《不同主体主导下生鲜农产品供应链的利润最大化策略研究》仿真和案例分析，思维导图如下：

The doctoral dissertation "Research on Profit Maximization Strategies of Fresh Agricultural Products Supply Chain Led by Different Subjects" simulation and case analysis, the mind map is as follows:

精读内容

上期推文介绍供应商主导的生鲜农产品供应链利润最大化章节的敏感性分析。本期推文介绍仿真和案例分析的内容。

首先作者对供应链的关键因素进行假设，然后基于假设研究在损耗率、新鲜度变化时，集中决策、分散决策和利润共享契约下决策变化情况。

首先得到不同新鲜度下的最优结果：

The previous tweet introduced the sensitivity analysis of the chapter on profit maximization in the supplier-led fresh produce supply chain. This tweet describes the content of the simulation and case study.

First, the author makes assumptions about the key factors of the supply chain, and then studies the changes of decision-making under centralized decision-making, decentralized decision-making and profit-sharing contracts when the loss rate and freshness change based on the assumptions.

First, we obtain the optimum results under different freshness conditions.

通过对表格的数值对比得到：1.绿色生鲜农产品的零售价格更高，普通农产品需求量更高，集中决策下的零售差价和需求差额均为分散决策下的两倍。

Through the numerical comparison of the table: 1. The retail price of green fresh agricultural products is higher, the demand for ordinary agricultural products is higher, and the retail price difference and demand difference under centralized decision-making are twice that under decentralized decision-making.

2.集中决策销售价格与分散决策的批发价格相等，集中决策订购量是分散决策的两倍。

2. The sales price of the centralized decision is equal to the wholesale price of the decentralized decision, and the order volume of the centralized decision is twice that of the decentralized decision.

3.当利润共享比例为二分之三时，可以完美协调供应链。

When the profit sharing ratio is three-thirds, the supply chain can be perfectly coordinated.

随后得到了不同损耗率下的最优结果：

Then the optimal results under different loss rates are obtained:

通过对比，作者得到1.普通农产品价格上升幅度低，需求下降小，两生鲜农产品的零售差价和需求差额均随着数量损耗率的增加而增加。

By comparison, the author obtained 1. The price increase of ordinary agricultural products is low, and the demand decrease is small. The retail price difference and demand difference of the two fresh agricultural products increase with the increase of the quantity loss rate.

2.供应商降低损耗提升新鲜度的策略可以提升供应链利润，具体表现为提升低新鲜度购买普通和绿色农产的顾客都受益，提升高新鲜度购买绿色农产的顾客受益。

2. Suppliers strategies to reduce losses and improve freshness can enhance supply chain profits, which are manifested in the benefits of customers who buy ordinary and green agricultural products with low freshness, and customers who buy green agricultural products with high freshness.

随后根据现实案例验证本文部分结论，在第一个案例中，作者首先介绍了中粮集团下中粮肉食公司，随后介绍了中粮肉食为赢得生鲜猪肉供应链中的主导地位，改变策略，与中等超市合作获得利润，验证了结论—验证生鲜农产品供应商占主导地位获取供应链的大部分利润。

Then some conclusions of this paper are verified according to real cases. In the first case, the author first introduced COFCO Meat Company under COFCO Group, and then introduced that COFCO Meat changed its strategy to win the leading position in the fresh pork supply chain and cooperated with medium-sized supermarkets to obtain profits. The conclusion is verified - the supplier of fresh agricultural products is dominant and obtains most of the profits in the supply chain.

通过第二个案例可以看到中粮肉食降低批发价格与小型超市合作，证明了结论—生鲜农产品供应商降低批发价格与零售商合作可以实现利润双赢。

Through the second case, we can see that COFCO Meat reduces wholesale prices and cooperates with small supermarkets, which proves the conclusion that fresh agricultural product suppliers reduce wholesale prices and cooperate with retailers to achieve a win-win profit.

最后作者指出在中粮肉食参与的生鲜农产品供应链中，中粮肉食有限公司仅仅降低了批发环节猪肉的利润，小型超市只是降低了销售环节单位利润，双方可以采用利润共享契约可以进一步提升利润空间。

Finally, the author pointed out that in the supply chain of fresh agricultural products that COFCO Meat participated in, COFCO Meat Co., Ltd. only reduced the profit of pork in the wholesale link, and the small supermarket only reduced the unit profit in the sales link. The two parties can use the profit sharing contract to further enhance the profit margin.

知识补充

文中提到供应商占供应链主导地位，那么什么是供应链的主导地位呢？

供应链的主导地位是指在一个供应链网络中，某个企业或组织通过其强大的市场影响力、技术优势、资源控制能力或战略定位，能够在供应链中占据核心位置，并对整个供应链的运作和发展方向产生重大影响。主导地位的企业通常能够通过其决策和行动，影响供应链中的其他参与者，包括供应商、制造商、分销商和零售商等，从而实现供应链整体效率的提升和成本的优化。

The article mentions that suppliers dominate the supply chain, so what is the dominance of the supply chain?

The dominance of the supply chain refers to the fact that in a supply chain network, an enterprise or organization can occupy a core position in the supply chain through its strong market influence, technological advantages, resource control capabilities or strategic positioning, and have a significant impact on the operation and development direction of the entire supply chain. The dominant enterprise is usually able to influence other participants in the supply chain, including suppliers, manufacturers, distributors and retailers, through its decisions and actions, so as to improve the overall efficiency of the supply chain and optimize the cost.

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参考资料：火山AI翻译，知乎，百度

参考文献：闻卉. 不同主体主导下生鲜农产品供应链的利润最大化策略研究 [D]. 武汉：华中农业大学, 2020.